Challenge
Atelier sold through boutiques, a dated website, and two marketplaces. Stock was never right. The brand site felt like a brochure. Peak drops crashed checkout, and store staff still counted stock on paper at close.
Approach
- 01
Modeled a single catalog and inventory service as the source of truth for every channel.
- 02
Redesigned the brand site and checkout around availability, not campaign imagery alone.
- 03
Gave stores a fast till and stock app that updates the same ledger.
- 04
Load-tested drop events and put a queue in front of checkout before the next seasonal launch.
Outcome
Drops stay up. Store and web stock agree. Merchandising launches a collection once and it appears everywhere it should.